SEO - Search Engine Optimization

SEO

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO may target different kinds of searches which includes image search, video search, academic search, news search, and industry-specific vertical search engines.


SEO refers to the improvement of unpaid results such as natural or organic results and excludes direct traffic and the purchase of paid advertisement.


Optimization of a website may involve editing its content, adding content (Which includes images and videos) and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google, Yahoo, Baidu, Bing, etc. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As on Feb 2020, mobile search have outclassed desktop search.

Search Engine Optimization differs from local search engine optimization in that the local search engine optimization is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. While SEO instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.