The new age of marketing have opened tremendous amount of reach. The reach which was earlier limited to print, TV, Radio media. The world was dependent upon specific giant media houses to get them promoted via medium of the traditional marketing which was managed or rather controlled by them.
What is Digital Marketing?
Digital Marketing is a technique used for targetting and reaching to a rather wider audience or customers. It also helps the organization to retarget and retain existing customers.
How is Digital Marketing more effective than Traditional Marketing?
Well Traditional marketing involves TV ads, radio ads, print ads in newspapers, magzines and novels, hoardings and bill boards at public places. All these means have lot of expence involved at the same time their reach is limited. Which makes ROI very ineffective and cost to comany very high which leads to increase in the overall landing cost of the product.
On the other hand, Digital Marketing gives you levreage for a better far more reach, targetted audience, and many ways for the customer to reach out to the company. There are various different channels of Digital Marketing which helps in achieving the targets quite effectively.
Following are the comparision between Traditional Marketing and Digital Marketing:
| Traditional Marketing | Digital Marketing |
|---|---|
| This is a one way communications which only supplys information of the company or product to the customer | This provides a two way communication where the customer is given an option to write a review or ask question directly |
| Marketing cost is very high and ROI is usually very low . | Marketing cost is low and ROI is usually very high |
| These is a conventional way of marketing which helps in reaching local audince more effectively as it has very less or no global reach | These is a very dynamic way of marketing which helps in reaching the global audience as well as local at the same time |
| It requires bigger teams and lot of preparation for a single ad | The creation of a ad campaign is very easy and one man job |
| It is very difficult or not possible to analyze the reach of the ad | It can be easly analyzed by the help of analytics tools |
| Organization depends upon the media house for maketing | Oraganaization can hire professionls to work for in own company which eradicates the dependency on media house |
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